http://www.viewbens.work/ben-maxwell-portfolio daily 0.75 2023-07-21 http://www.viewbens.work/work daily 1.0 2024-01-31 https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/de7e10f4-90b9-47f0-a5d1-438ca0207d8f/classic-hrd.PNG Work - This is what the tool looked like when we began work A command line interface that required users to spend weeks learning complex commands and keyboard shortcuts to be proficient, and months+ to develop mastery. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1658242343144-63DJLW95SWHO2WPFF4WL/HOT-latest-march.PNG Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1658242370144-JMU9IL3AZCB4AYGTTSJ2/mapView-1.PNG Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1658242453064-0IVTZHKPZVEJSRHTK64M/airPricing-m-v5_After+WPNC+Executed.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1658242537372-TMPS2VDAH0ERKOO5BKXR/Graphical+Seat+Map+Results_GSM-Passenger+Info+Alert.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1fbfb953-1e76-4f5e-8941-26a83242a4b6/HOT-xml.png Work - XML will show you the way I dug deep into how the hotel booking system worked to determine what was technically possible for the redesign. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706712027429-95BPJI689W8FQ96K8YXV/Screenshot+2024-01-31+at+8.34.11%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706712026969-GBX8TERYFWLU2VQD7VLD/Screenshot+2024-01-31+at+8.35.35%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/204bea46-c911-40c4-941f-bb5d38fdf63b/IMG_9493.JPG Work - Let’s play “Buy a Feature!” One of the research activities was a card sort where users had to sort the data/actions they wanted in a hotel booking tool by priority. But they had a limited budget (to represent screen real estate) and so had to make tough choices that helped us hone in on what was most important. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/c1542c3d-1998-45b5-9b9d-ff6ab4a5fcc2/sabre+header.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/5b86ce81-b730-4361-944b-5282e9ab21d0/sabre-traditional-1.png Work - Traditional Version Traditional hybrid version. For the command line lovers. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/4dbcd4f1-9b66-4094-be0d-c4d9ac315e63/32-Hotel-Outputs-Krabi-V2.png Work - Make it stand out Fully graphical version, perfect for new users. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/2f55fcfc-9770-4195-ba50-147dc37af049/HOT-analytics.png Work - Analytics FTW We leveraged analytics to better understand what commands users were typing when booking hotels and how often. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/aaa20d73-2bdd-4392-920f-729d27993b97/usaa+header.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/e6773814-2daa-4c18-bf65-3e74acd4a295/Photo+May+08%2C+2+12+46+PM.jpg Work - Many moving parts With over a dozen P&C insurance products, mapping the overall ecosystem and linkages was key to understanding the big picture. This took many forms, including IA diagrams, process flows, service blueprints, and journey maps. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/a8a2c7a9-aa63-47b3-ba1c-418c94dc31e8/Photo+May+08%2C+2+11+41+PM.jpg Work - Unintended benefits Our research produced artifacts like service blueprints to better understand the user experience as it relates to employee processes and technology touchpoints. These docs were so helpful to our business partners that I led a project to map the entire P&C ecosystem that involved a half dozen teams and several designers. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1658418632843-M8CZHLM4QF3KY494ZD6P/Photo+May+08%2C+1+29+07+PM.jpg Work - Homeowners Servicing Dashboard https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1658418647951-UG0J7H8LG66F69MZGJTP/Photo+May+08%2C+1+29+39+PM.jpg Work - Homeowners Roof Type https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706711423414-PG0KW6U7TC3DGPQJDJR8/rent1.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/2857cdc3-7a17-41a3-85ae-7dc968e6bfe4/Photo+May+08%2C+2+13+59+PM.jpg Work - Make it mobile The USAA mobile app was showing its age and needed a complete rebuild. We contributed designs for P&C insurance products, and helped inform the global navigation structure of the app as well as interaction and component patterns. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/c72b809c-a141-4b7f-a294-db4b5ae0a9f6/mr+header.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/d398944e-0293-4cbe-b3ec-b314bf57cd3b/MR-styleLibrary-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1659564100885-EYWN36GBFP3WFANQT96G/MR-calendar.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1659564100930-Y19W5CCS7AS3B2NG1OI9/MR-chartEvents.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1659564101751-HNQ9CM25W4KXSYS2HLZ1/MR-helpTooltips.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1659564101895-RP0SW8NHKI63HX0XBGC8/MR-modulePositioning.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/19065901-6075-45a7-b668-db0af7f5bcb6/MR-lightmode.png Work - Light or dark? Choose a side. We wanted to accommodate users that prefer a lighter interface, with maximum contrast in mind for easy readability. Our color system was built so changing from light to dark was as simple as selecting the opposing color when designing elements in Figma. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694032539163-L8OFQD6QV897SM0BK0WD/Realistic+Layout+2.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694032552319-VJZZTPJS1R8GXVZF645A/Realistic+Layout+5.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694032571238-7STJQP2OKST51UK23ZFB/MR-feed.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694024960396-PMG0CJ573ZB35PQP3EQU/chat-integration.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694024960304-0BP2516G7DL3737J60RO/chatbot-chart.png Work - Control Charts Simply ask the chat bot to generate a chart with certain characteristics and let it do the heavy lifting for you! https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694025042711-4GYCIIR4X4AMQKAP8AT0/chatbot-order.png Work - All In One Place Research, structure, test and submit an order all with the chat bot. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694019547714-DLYFHWC63MPUTIIYP6RG/UP-brand-1.png Work - Branding Exercise Design structured an exercise that executives and others participated in to align on the brand tone, style, values and more. This shaped our brand aesthetics and communication styles. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694019563572-PLIFFQNRU4UAPAFONZED/UP-colorComp.png Work - Competitor Color Matrix Additional research such as a Competitor Brand Color Matrix helped us make sure our brand would stand out from the crowd. This allowed us to select a unique base color to build our palette from. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694019563552-AF6QG25X7DHELZ6A8383/UP-logospec.png Work - A Brand Is Born After many, many iterations and discussions, the Upfluent shield + stairsteps was born. Meant to invoke the ideas of upward progress, ascension, progress, and financial liberty. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694019581061-OS3EONN5K1JB9O7S2CLP/UP-logoResearch.png Work - Logot Design We explored concepts linked to wisdom, wealth, and water as they tied into our brand values and name. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706712715122-YU6W5OQCYM9D09B6AXGB/Brokerage+Account+Creation+Flow.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694021306363-Q6Z82OP6E2XA7D1XECLA/registrationDiagram.png Work - Registration Process I created diagrams for use by our business and development partners that showed the process for various user flows, including systems involved and any underlying logic. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694021483614-FBO8BX10MC49GANLEHLF/accessControlDiagram.png Work - Access Control Diagram I created diagrams for use by our business and development partners that showed the process for various user flows, including systems involved and any underlying logic. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694021202790-JB81LOIQEBK7RAAI6MD0/Account+Management+Main+Screen+1-1.png Work - Account Management Wireframe https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706712812752-4Z6M75OWK0DBJYQKTPR3/Account+Management+IA.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706712817940-YV5I7E7DFAW4KGVCTR04/Personal+Details.png Work https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1694020300635-32SRXOM4CVKF78ERMIOB/UP-thread.png Work - Design Journey Our team explored many styles before finding a balance between a futuristic feel while maintaining usability. https://images.squarespace-cdn.com/content/v1/500728aae4b008384abe557d/1706712510522-ZJ4T5VL8T8GXMGPSCBYI/Screenshot+2024-01-31+at+8.48.13%E2%80%AFAM.png 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